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Best AI tools for HubSpot

We list 43 AI tools that work with HubSpot, 19 with full editorial reviews. Reviewed tools come first; the order is not a ranking.

Facts come from vendor pages and pricing is dated. Opinions are labeled. We do not claim hands-on testing. Methodology.

Reviewed

  • CloseBot

    AI Chatbots · Setup: Easy

    Our take: An AI appointment setter for HighLevel and HubSpot, with a white-label option for agencies.

    Best for: HighLevel agencies and SMB sales teams

  • Synthflow

    AI Voice Agents · Setup: Advanced

    Our take: An enterprise voice AI platform with its own telephony and a testing framework.

    Best for: Enterprise contact centers and high-volume phone teams

    Pricing (checked 2026-10-14): Enterprise contracts start at $30,000 annually. Final pricing is scoped around call volume, concurrency, telephony, integrations, security, and launch support.

  • Vapi

    AI Voice Agents · Setup: Advanced

    Our take: A developer-first voice agent platform with usage pricing and paid support tiers.

    Best for: Developers and technical agencies building voice agents

    Pricing (checked 2026-10-14): Pay per minute with $5 free credits to start. Core success package: $29/month. Pro: $999/month minimum. Enterprise: contact sales.

  • Retell AI

    AI Voice Agents · Setup: Moderate

    Our take: A pay-as-you-go voice agent platform with a drag-and-drop builder and testing tools.

    Best for: SMBs and agencies piloting voice agents

    Pricing (checked 2026-10-14): Pay as you go: $0.07 to $0.31 per minute for AI voice agents, $0.002+ per message for chat agents. $10 in free credits. Enterprise: custom pricing.

  • HubSpot Breeze AI

    AI Suite · Setup: Easy

    Our take: HubSpot's own AI layer, the default starting point for teams already on HubSpot.

    Best for: HubSpot customers across marketing, sales, and service

  • HubSpot Breeze Agents

    AI Agents · Setup: Moderate

    Our take: A canvas for building custom HubSpot agents when the stock Breeze agents do not fit your process.

    Best for: HubSpot admins and RevOps teams building custom automations

  • Gong

    Revenue Intelligence · Setup: Advanced

    Our take: An enterprise revenue intelligence platform built around recorded customer interactions.

    Best for: Mid-market and enterprise revenue teams

    Pricing (checked 2026-10-14): Quote-based. Licenses are priced per user, plus a platform fee based on the number of users supported. Integrating your existing tech stack is free.

  • Fireflies.ai

    Call Notes · Setup: Easy

    Our take: A meeting notetaker with a free tier and a long list of CRM and app integrations.

    Best for: Teams of any size that want meeting notes synced to their CRM

    Pricing (checked 2026-10-14): Free: $0. Pro: $10 per seat/month billed annually ($18 monthly). Business: $19 per seat/month billed annually ($29 monthly). Enterprise: $39 per seat/month, annual only.

  • Avoma

    Call Notes · Setup: Moderate

    Our take: An all-in-one meeting assistant, scheduler, and conversation intelligence tool priced by recorder seat.

    Best for: SMB and mid-market sales teams that want notes plus scheduling

    Pricing (checked 2026-10-14): Startup: $19 per recorder seat/month billed annually. Organization: $24 billed annually ($29 monthly). Enterprise: $39, billed annually only. Viewers are free. 14-day free trial of the Organization plan.

  • Fathom

    Call Notes · Setup: Easy

    Our take: A meeting assistant with a free-forever plan, good for reps who mainly want summaries and action items.

    Best for: Individual reps and small to mid-size sales teams

    Pricing (checked 2026-10-14): Free plan. Team: $15/month per user billed annually ($19 monthly), 2 user minimum. Business: $25/month per user billed annually ($34 monthly), 2 user minimum.

  • Sybill

    Call Notes · Setup: Easy

    Our take: An AI sales assistant focused on auto-filling CRM fields after every conversation.

    Best for: SMB and mid-market sales teams with CRM hygiene problems

    Pricing (checked 2026-10-14): Free: $0. Pro: $30 USD/month/user. Business: $90. Enterprise: custom.

  • Momentum

    Revenue Intelligence · Setup: Moderate

    Our take: Post-call automation that writes to Salesforce fields, now part of Salesforce.

    Best for: Salesforce sales and customer success teams

  • Apollo.io

    Prospecting Data · Setup: Easy

    Our take: A combined B2B database and outreach tool with a free tier, a common first prospecting stack.

    Best for: SMB and mid-market outbound teams and founders

    Pricing (checked 2026-10-14): Free Starter plan with no time limit. A free trial gives access to most features. Custom plans via sales. Paid plan prices were not shown in the page text we fetched.

  • Clay

    Enrichment · Setup: Advanced

    Our take: A flexible data enrichment and GTM workflow builder for teams that want to design their own plays.

    Best for: RevOps and growth teams that build custom enrichment workflows

    Pricing (checked 2026-10-14): Free plan. Launch starting at $185/mo. Growth starting at $495/mo. Enterprise is custom pricing with an annual commitment. Data Credits start at $0.05 each.

  • ZoomInfo

    Prospecting Data · Setup: Moderate

    Our take: A large B2B data provider with intent signals and AI features, priced by quote.

    Best for: Mid-market and enterprise sales and marketing teams

    Pricing (checked 2026-10-14): No list prices published. Pricing depends on credits, add-ons, and integrations. Free trial offered.

  • Lusha

    Prospecting Data · Setup: Easy

    Our take: A contact data provider with a free tier, a Chrome extension, and an MCP server for AI assistants.

    Best for: SMB and mid-market SDR teams

    Pricing (checked 2026-10-14): Free plan with up to 40 credits per month. Paid plan prices were not shown in the page text we fetched; Scale plan via sales.

  • lemlist

    Cold Email · Setup: Moderate

    Our take: A multichannel outbound platform with built-in lead data and deliverability tools.

    Best for: SMB outbound teams and agencies

    Pricing (checked 2026-10-14): Email: $55/month billed yearly ($69 monthly). Multichannel: $87/month billed yearly ($109 monthly). Custom plan for larger teams.

  • Instantly

    Cold Email · Setup: Easy

    Our take: A cold email platform built around unlimited sending accounts and warmup.

    Best for: Agencies and outbound teams sending at volume

    Pricing (checked 2026-10-14): Bundles: Starter $94/month, Scale $194/month. Outreach Growth plan $47/mo, Hypergrowth $358/mo. Credits Growth $47/mo. Annual billing shows lower prices on the page.

  • Aircall

    Phone · Setup: Easy

    Our take: A cloud phone system with AI assistants and AI voice agents that syncs calls to your CRM.

    Best for: SMB and mid-market sales and support teams

    Pricing (checked 2026-10-14): AI Voice Agents: $100 per month minimum. Essentials: $30 per license/month. Professional: $50 per license/month. Custom pricing for larger plans. Annual billing saves 25% per the page.

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