Home / HubSpot / Best AI tools
Best AI tools for HubSpot
We list 43 AI tools that work with HubSpot, 19 with full editorial reviews. Reviewed tools come first; the order is not a ranking.
Facts come from vendor pages and pricing is dated. Opinions are labeled. We do not claim hands-on testing. Methodology.
Reviewed
- CloseBot
AI Chatbots · Setup: Easy
Our take: An AI appointment setter for HighLevel and HubSpot, with a white-label option for agencies.
Best for: HighLevel agencies and SMB sales teams
- Synthflow
AI Voice Agents · Setup: Advanced
Our take: An enterprise voice AI platform with its own telephony and a testing framework.
Best for: Enterprise contact centers and high-volume phone teams
Pricing (checked 2026-10-14): Enterprise contracts start at $30,000 annually. Final pricing is scoped around call volume, concurrency, telephony, integrations, security, and launch support.
- Vapi
AI Voice Agents · Setup: Advanced
Our take: A developer-first voice agent platform with usage pricing and paid support tiers.
Best for: Developers and technical agencies building voice agents
Pricing (checked 2026-10-14): Pay per minute with $5 free credits to start. Core success package: $29/month. Pro: $999/month minimum. Enterprise: contact sales.
- Retell AI
AI Voice Agents · Setup: Moderate
Our take: A pay-as-you-go voice agent platform with a drag-and-drop builder and testing tools.
Best for: SMBs and agencies piloting voice agents
Pricing (checked 2026-10-14): Pay as you go: $0.07 to $0.31 per minute for AI voice agents, $0.002+ per message for chat agents. $10 in free credits. Enterprise: custom pricing.
- HubSpot Breeze AI
AI Suite · Setup: Easy
Our take: HubSpot's own AI layer, the default starting point for teams already on HubSpot.
Best for: HubSpot customers across marketing, sales, and service
- HubSpot Breeze Agents
AI Agents · Setup: Moderate
Our take: A canvas for building custom HubSpot agents when the stock Breeze agents do not fit your process.
Best for: HubSpot admins and RevOps teams building custom automations
- Gong
Revenue Intelligence · Setup: Advanced
Our take: An enterprise revenue intelligence platform built around recorded customer interactions.
Best for: Mid-market and enterprise revenue teams
Pricing (checked 2026-10-14): Quote-based. Licenses are priced per user, plus a platform fee based on the number of users supported. Integrating your existing tech stack is free.
- Fireflies.ai
Call Notes · Setup: Easy
Our take: A meeting notetaker with a free tier and a long list of CRM and app integrations.
Best for: Teams of any size that want meeting notes synced to their CRM
Pricing (checked 2026-10-14): Free: $0. Pro: $10 per seat/month billed annually ($18 monthly). Business: $19 per seat/month billed annually ($29 monthly). Enterprise: $39 per seat/month, annual only.
- Avoma
Call Notes · Setup: Moderate
Our take: An all-in-one meeting assistant, scheduler, and conversation intelligence tool priced by recorder seat.
Best for: SMB and mid-market sales teams that want notes plus scheduling
Pricing (checked 2026-10-14): Startup: $19 per recorder seat/month billed annually. Organization: $24 billed annually ($29 monthly). Enterprise: $39, billed annually only. Viewers are free. 14-day free trial of the Organization plan.
- Fathom
Call Notes · Setup: Easy
Our take: A meeting assistant with a free-forever plan, good for reps who mainly want summaries and action items.
Best for: Individual reps and small to mid-size sales teams
Pricing (checked 2026-10-14): Free plan. Team: $15/month per user billed annually ($19 monthly), 2 user minimum. Business: $25/month per user billed annually ($34 monthly), 2 user minimum.
- Sybill
Call Notes · Setup: Easy
Our take: An AI sales assistant focused on auto-filling CRM fields after every conversation.
Best for: SMB and mid-market sales teams with CRM hygiene problems
Pricing (checked 2026-10-14): Free: $0. Pro: $30 USD/month/user. Business: $90. Enterprise: custom.
- Momentum
Revenue Intelligence · Setup: Moderate
Our take: Post-call automation that writes to Salesforce fields, now part of Salesforce.
Best for: Salesforce sales and customer success teams
- Apollo.io
Prospecting Data · Setup: Easy
Our take: A combined B2B database and outreach tool with a free tier, a common first prospecting stack.
Best for: SMB and mid-market outbound teams and founders
Pricing (checked 2026-10-14): Free Starter plan with no time limit. A free trial gives access to most features. Custom plans via sales. Paid plan prices were not shown in the page text we fetched.
- Clay
Enrichment · Setup: Advanced
Our take: A flexible data enrichment and GTM workflow builder for teams that want to design their own plays.
Best for: RevOps and growth teams that build custom enrichment workflows
Pricing (checked 2026-10-14): Free plan. Launch starting at $185/mo. Growth starting at $495/mo. Enterprise is custom pricing with an annual commitment. Data Credits start at $0.05 each.
- ZoomInfo
Prospecting Data · Setup: Moderate
Our take: A large B2B data provider with intent signals and AI features, priced by quote.
Best for: Mid-market and enterprise sales and marketing teams
Pricing (checked 2026-10-14): No list prices published. Pricing depends on credits, add-ons, and integrations. Free trial offered.
- Lusha
Prospecting Data · Setup: Easy
Our take: A contact data provider with a free tier, a Chrome extension, and an MCP server for AI assistants.
Best for: SMB and mid-market SDR teams
Pricing (checked 2026-10-14): Free plan with up to 40 credits per month. Paid plan prices were not shown in the page text we fetched; Scale plan via sales.
- lemlist
Cold Email · Setup: Moderate
Our take: A multichannel outbound platform with built-in lead data and deliverability tools.
Best for: SMB outbound teams and agencies
Pricing (checked 2026-10-14): Email: $55/month billed yearly ($69 monthly). Multichannel: $87/month billed yearly ($109 monthly). Custom plan for larger teams.
- Instantly
Cold Email · Setup: Easy
Our take: A cold email platform built around unlimited sending accounts and warmup.
Best for: Agencies and outbound teams sending at volume
Pricing (checked 2026-10-14): Bundles: Starter $94/month, Scale $194/month. Outreach Growth plan $47/mo, Hypergrowth $358/mo. Credits Growth $47/mo. Annual billing shows lower prices on the page.
- Aircall
Phone · Setup: Easy
Our take: A cloud phone system with AI assistants and AI voice agents that syncs calls to your CRM.
Best for: SMB and mid-market sales and support teams
Pricing (checked 2026-10-14): AI Voice Agents: $100 per month minimum. Essentials: $30 per license/month. Professional: $50 per license/month. Custom pricing for larger plans. Annual billing saves 25% per the page.